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  • Writer's picturePeter F Gallagher

Organisational Change Management Challenges - Execute Phase

Execute Phase: Change Management Framework® (a2BCMF®) Steps 5 - 8

Following on my last month’s blog - Plan Phase.

Lots of statistics show organisational change and transformations failing to deliver their intended benefits. You can argue about the true percentage of success, but the fact is that many organisations do not achieve full benefits realisation, and in many cases, they fail to attain a return on investment (ROI). Equally unacceptable to shareholders is that the vision is not realised, meaning the organisation’s strategy has not been executed. Even when the organisation and its leadership team agree the changes are necessary for the future of the organisation, they still face challenges.

Change Implementation Challenges - Execute Phase:

5. Poor Communication: Lack of engagement and communication.

“Effective change communication is at the heart of successful change, it acts like the blood in our bodies, but instead of supplying vital oxygen and nutrients, communication supplies information and motivation to the impacted stakeholders”

6. Ignoring Change Readiness Input: Perform the change readiness assessment and adhere to the results!

“Readiness is about ensuring the sponsor and leadership get the organisation and its employees ready so that resistance is limited and adoption is maximised”

7. Thinking there is No Resistance: There will always be resistance even if it is not overt!

"Nothing negatively impacts organisation performance quicker than an employee who resists change and who believes that the way they work today is the way they will work tomorrow”

8. Ignoring the Importance of Behaviours: If you do not change employee behaviour, you will not get organisational change.

“If you do not change employee behaviour, you will not get organisational change and performance improvement"​
Organisational Change Management Challenges Plan Phase Peter F Gallagher Change Management Expert and Global Thought Leader, Poor Communication, Ignoring Change Readiness Input, thinking there is No Resistance, Ignoring the Importance of Behaviours, a2B Change Management Framework® (a2BCMF®)

Note: This article will be posted on Linkedin 22nd Sep 2020


Peter F Gallagher is a Change Management Global Thought Leader, Expert, International Speaker, Author and Leadership Alignment Coach.

Ranked #1 Change Management Global Thought Leader: Top 50 Global Thought Leaders and Influencers on Change Management (May 2020) by Thinkers360.

Business Book Ranking: Change Management Pocket Guide - Leadership of Change® Volume 2, ranked within the top 50 Business and Technology Books (Jan 2020) from Thinkers360 Thought Leaders.

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