
Change Implementation Approaches – ‘Tell’ versus ‘Sell’
If the change is about compliance, legislation or safety it will be a ‘Tell’. If it is about winning hearts and minds it will be a ‘Sell’.
Our main area of expertise and advisory service offering is change management and central to client delivery is our registered trade mark a2B Change Management Framework® (a2BCMF®). It is a structured and disciplined programme approach, to support organisations, leadership teams and individuals going through a change, the transition from the current state 'a' to the future state 'B'.