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  • Writer's picturePeter F Gallagher

a2B Change Management Framework® (a2BCMF®) - Step #9: Adoption

9th Critical Organisational Change Implementation Step - Sustain Phase


This step is about the organisation and employees making the transition from the current state ‘a’ to the future state ‘B’, leaving the old ways behind and adopting the new way of working and behaving. It is confirmation that they have fully accepted the change, both in mind and in heart. It is agreement that the new way of working is more efficient and benefits both the organisation and customers, which is part of the organisation’s future DNA.

For change adoption to be successful, leadership needs to ensure employees are supported to develop the new skills, behaviours and motivation that deliver improved future organisation performance

Business Benefits: Without high employee acceptance of change adoption, the benefits of the investment will not be realised, and the organisation’s long-term survival may not be as secure.

Business Objective:

To achieve a high level of user adoption of a new system, process or way of working by developing the employee’s new skills, behaviours and motivation. This should be supported by the sponsor and leaders, with good communication and ongoing strategic alignment.

Change Management Framework® (a2BCMF®) Step #9 Change Management Adoption “For change adoption to be successful, leadership needs to ensure employees are supported to develop the new skills, behaviours and motivation that delivers improved future organisation performance” Peter F Gallagher Change Management Expert and Global Thought Leader,

a2B Change Management Framework® (a2BCMF®)

The a2B Change Management Framework® (a2BCMF®) is a structured and disciplined approach to support organisations, leadership teams and individuals going through a change, the transition from the current ‘a’ state to the improved future ‘B’ state. The a2BCMF® has three phases and ten key process steps. Each phase provides change strategies, principles, analysis and tactics to move from one phase to the next.

The framework is based on over thirty years of international change experience and brings together leading practice in change, people and programme management. The structured programme approach, processes, techniques and tools focus on overcoming the failures of previous change by incorporating ten key steps and success elements for achieving organisational change. It supports strategic change implementation in terms of context, content and process. The framework is a comprehensive management model that allows executives, managers and change practitioners to successfully deliver and achieve organisational change. It requires a holistic approach and some steps can be performed simultaneously.

Note: This Article will be posted on LinkedIn Dec 2020


Peter F Gallagher is a Change Management Global Thought Leader, Expert, International Speaker, Author and Leadership Alignment Coach.

Ranked #1 Change Management Global Thought Leader: Top 50 Global Thought Leaders and Influencers on Change Management (May 2020) by Thinkers360.

Business Book Ranking: Change Management Pocket Guide - Leadership of Change® Volume 2, ranked within the top 50 Business and Technology Books (Jan 2020) from Thinkers360 Thought Leaders.



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