"The three critical sponsorship responsibilities to successfully implement change are; Say: Communicate the change, Support: Provide resources, engage and coach, Sustain: Intervene, reward and embed”
"Say: Communicate the change
Say is the foundation of change sponsorship, the change sponsor should articulate the strategy, be the face of the change and communicate constantly”
"Support: Provide resources, engage and coach
Support is about change execution, the change sponsor should provide quality resources, engage and coach the organisation”
"Sustain: Intervene, reward and embed
Sustain is the final critical change sponsorship responsibility, the change sponsor should intervene to ensure adoption, reward positive behaviour and embed the new way” PFGQCa2B5R06
"1.1 Say:Articulate the Change Strategy
Guide the leaders on articulating the change vision and explain how it fits with the organisation’s strategy"
"1.2 Say:Be the Face of the Change
Everyone in the organisation including the impacted stakeholders will know who the sponsor is and will be able to gain access"
"1.3 Say:Communicate the Change Constantly
Change sponsor communication is about getting the right message, to the right stakeholders at the right time, in their frame of reference with a feedback loops"
"2.1 Support:Ensure Resources are Released
The sponsor should ensure the leaders release quality resources from normal day-to-day operations to the change programme as promised
"2.2 Support:Engage the Organisation
The sponsor’s role is to ensure that every level of the organisation impacted by the change has been engaged from top to bottom with no vacuums
"2.3 Support:Develop Change Capability
Change capable organisations are able to constantly manage change successfully, maximise employee adoption and deliver sustainable benefits
"3.1 Sustain:Intervene to sustain the change
Intervention is an effective change tool to reinforce change adoption
"3.2 Sustain:Reward behaviour change and adoption
It is hard to find an employee that does not like to be praised when performing well, speedy behaviour change and adoption should be rewarded
"3.3 Sustain:Embed as normal operations
The change must be quickly embedded as normal day-to-day operations delivering the intended return on investment
“Without effective and proactive sponsorship the change project will eventually fail, the change will not be adopted by the employees nor be sustained, and it will not deliver the intended benefits”
“Sponsorship is the single most important factor in change success
“Trying to lead a change project without a sponsor is like trying to rest on a two-legged stool, you can balance for a while but eventually you will fall over"
“The sponsor has the unique opportunity to develop a change capable organisation that can constantly manage change successfully, to maximise employee adoption and deliver sustainable benefits"
“The sponsor should ensure the leaders release quality resources from normal day-to-day operations to the change programme as required"
"Three Critical Responsibilities of Change Sponsors
Say: Communicate the change
Support: Provide resources, engage and coach
Sustain: Intervene, reward and embed”