a2B AUILM® Model: Employee Adoption Lifecycle

Our a2B AUILM® Model is an employee adoption target change management model to guide employees and the organisation through our 10 – a2B Step Change Management Framework®.


The a2B AUILM® Model helps teams driving change to understand how employees might react during a change transition which they may perceive as a threat to them. Although individual employees will react to change differently, the model highlights some personal emotions each may be feeling. It provides a perspective on why there might be resistance, as well as options the change team could use to counter resistance along the change transition journey.  



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